Association of Pet Dog Trainers - Dog Training Resources

Chronicle of the Dog Advertising Rates

Effective: April 2008

Size	1X	3X*	6X*
Black and White Ads
1 page (8.5”H x 7”W)	$700	$640	$600
½ page (4.5”H x 7”W)	$500	$460	$440
¼ page (4.5”H x 3-1/4”W)	$300	$280	$260
Business Card (2”H x 3-1/2”W)	$120	$100	$80
Color Ads
Full Page Back Cover (color only, no black & white ads)	$1000	$900	$800
1 page Inside Front Cover (color only, no black & white ads)	$1100	$1000	$900
1 page Inside Back Cover (color only, no black & white ads)	$1100	$1000	$900
1 page (8.5”H x 7”W)	$900	$800	$700
½ page (4.5”H x 7”W)	$600	$580	$560
¼ page (4.5”H x 3-1/4”W)	$360	$320	$300
Business Card (2”H x 3-1/2”W)	$260	$240	$220
Marketplace Ads**
1/9 page Black and White	$100	NA	NA
1/9 page Color	$125	NA	NA

*Rates are per issue for multiple-issue placements. When making a multiple-issue placement, the total amount for all ads will be due at the time of signing the ad contract.

**Marketplace Ads are for purchase one issue at a time. No multiple-issue placement discounts apply.

Non-conforming ad layouts will be billed at the next largest size that will accommodate the advertisement. If your ad does not meet the dimensions for the size you paid for, we reserve the right to resize your ad to fit the reserved space.

APDT Member Discounts

APDT Full and Associate members plus 501c(3) non-profit organizations shall receive a 20% discount on the above advertising rates. Professional members shall receive an additional 5% discount off the member rate.

Ad Specifications

Create your black and white ad in one of the following programs:
Mac and PC: Quark, PageMaker, Illustrator, Photoshop, In Design, Acrobat
We cannot accept ads created in MS Word, WordPerfect, MS PowerPoint, MS Publisher, Excel, Claris, CAD, MacDraw, or MacPaint.

If your ad includes photos or graphics, they must be scanned at 300 ppi or higher. Do not use artwork (e.g., logos, clip art, photos) that you have downloaded from the Internet. The low resolution (72 ppi) of web-based artwork makes it unacceptable for printing in our newsletter.

If you submit your ad on a CD, label the CD clearly with your name, address, and the file name(s). If you e-mail your ad, put it in a folder and compress the folder using software such as Stuffit, PKZip, or WinZip (even if it is only one file) into a self-extracting archive that can be attached to your e-mail.

Rate Protection

Contract advertisers will be protected from a rate increase for the duration of their contract (not longer than six issues). Please note, rates for ads are subject to change at any time.

Mailing Dates

Published six times per year. Issues are mailed in early January, March, May, July, September, and November.

Closing date to pay and reserve ad space:

Jan/Feb issue:	October 31
March/April issue:	December 31
May/June issue:	February 28
July/August issue:	April 30
Sept/Oct issue:	June 30
Nov/Dec issue:	August 30

Closing date to submit ad artwork files:

Jan/Feb issue:	November 15
March/April issue:	January 15
May/June issue:	March 15
July/August issue:	May 15
Sept/Oct issue:	July 15
Nov/Dec issue:	September 15

General Information

Advertisers and agencies assume liability for all content of their advertisements printed in The APDT Chronicle of the Dog, and any claim arising against the publisher. The publisher reserves the right to reject any advertising that is deemed unsuitable.

General Offices

After confirmation of your ad submission with the Managing Editor, you will receive an invoice for payment from the APDT Business Office. Send payment to the following address:

APDT Business Office
150 Executive Center Drive, Box 35
Greenville, SC 29615

Or call 1-800-PET-DOGS to pay with a credit card.

Send ads via e-mail to newsletter@apdt.com subject line “APDT Newsletter Ad Submission.”

*Be sure to send your payment to the APDT Business Office by the payment closing date. We will not run ads for which we have not received payment.

Additional questions?

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