The Association of Professional Dog Trainers


The Power of Rewards - Getting Dog Owners to Pick You as Their Trainer

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Cost: $0.00 for Members
$0.00 for Non-Members
Target Audience: Beginning Trainer, Intermediate Trainer, Advanced Trainer
Registration: Purchase Online

The Power of Rewards:  Getting Dog Owners to Pick You as Their Trainer With Robert Ivancevich & Michelle Goldner

Good Dogs of AmericaThis FREE webinar is sponsored by Good Dogs of America and will focus on how the power of rewards and recognition can help build a strong loyal customer base. This base will then return for future training, recommend your services to others and stay with you for the long run. The key to creating a force of walking "advertisements" is to understand how to motivate your customers to reach their dog's full training potential. These "bragging rights" give owners a sense of pride and accomplishment and can ultimately help you reach future customers through word of mouth referrals.


Learning Objectives

  • Motivation of customers to continue training
  • Creating walking advertisements for your business
  • Understanding the power of recognition in motivation

Presenter Information

Mr. Ivancevich is a retired businessman.  He received his BA from Wabash College and his MBA from the Kellogg School of Management at Northwestern University.  His career focused primarily in the health care field where among other things, he served as CEO of a large HMO/Insurance company and of a division of a large retail drug store chain.   His experience is primarily in start-ups and building financial strength and management teams.   He has published several papers in health care journals on health care strategic planning and finance.  He and his family are avid dog lovers.  After completing several levels of training with his wirehaired pointing griffon, Caleb, he recognized the need for a tangible, positive reward system for trainers and their clients.  He founded Good Dogs of America in 2009. He and his wife share time between Indianapolis and the Upper Peninsula of Michigan.

Michelle Goldner is a life-dog owner and equestrian.  Michelle started A Wag N'Time Companion Dog Training in 1996 and has been training pet dogs either part or full time since then.  Additionally having adopted positive and clicker training methods to work with dogs, Michelle now practices these methods with her dressage horses as well.  Early 2012, Michelle left the corporate world where she focused on business development, marketing and product management to train animals  full-time.  Michelle's expertise is in training the family dog to be an excellent pet and cherished member of the family group.  Her business is a mix of private in-home training sessions and small intimate classes.  Michelle resides in Carmel, Indiana with her two Border Collies, Jack Russell "terrorist" and Papillion.  She splits her time between the dog pack and her "herd" of 3 horses.


Continuing Education Units (CEUs)

  • CCPDT: 1 CEUs
  • KPA: 1 CEU
  • IACP: 1 CEU


  • Professional Members: $0/Webinar
  • Full/Associate Members: $0/Webinar
  • Non-Member: $0/Webinar [Join APDT membership and save!]

Contact Information

Phone: 1.800.PET.DOGS

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