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To advance excellence in the profession of dog training and behavior consulting.
To be the leader in building and promoting dog training and behavior consulting as a profession.
We believe in the fundamental value of the special relationship between dogs and humans, which benefits the individual and society as a whole.
We believe in the fundamental value to society of the profession of dog training and behavior consulting.
We believe in treating our human clients and their dogs with honesty and respect.
We believe that dog training and behavior modification should be based on critical thinking, open inquiry, shared knowledge and standards of practice.
We believe that reward-based training enhances the human-animal bond.
Professionalism – acting respectfully and responsibly to dogs, people and colleagues.
Excellence – lifelong learning and continued pursuit of knowledge.
Integrity -conduct business with professional ethics, honesty and respect.
Inclusiveness – treating each other with tolerance and maintaining an environment that respects and builds on the talents of others.
Collaboration – working with colleagues and allied animal professions.
Service – belief in the value of our members’ contribution to our association, and to the clients and communities they serve.