The Association of Professional Dog Trainers


Top Dog: Lessons from Dog Training for the Entrepreneur

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Start Date: April 05, 2017
End Date: April 26, 2017
Cost: $240.00 for APDT Members
$300.00 for Non-APDT Members
$100.00 for APDT Members - AUDIT ONLY (what's this?)
$135.00 for Non-APDT Members - AUDIT ONLY (what's this?)
Subject(s): Business, Human Learning
Instructor(s): Megan Stanley, CPDT-KSA, CBCC-KA
Registration: Purchase Online

Course Details

Course Schedule & Details

For all course details, including schedule, homework assignments, deadlines, and more View Full Course Syllabus


Today’s successful dog trainers understand that success depends not only on your skill set as a trainer, but also your business strategies. In this session, Megan will outline various strategies she learned from dog training to help streamline and grow her business to a seven figure organization. Megan has worked as a contract dog trainer, then started her own training business and has gone on to open two successful dog training & day care facilities. She will provide business tools for trainers who are in start-up to growth stage in their businesses. This session is designed for today’s discerning dog trainer who is looking for business solutions to increase profits and provide them more time outside of their business. Dog trainers need to understand basic business foundations to compete and set themselves apart in today’s market. Owning your own business can be overwhelming and full of challenges, but with the right tools and structure you will learn how to earn the freedom and financial benefits from your business. In this session, Megan will share lessons in leadership, marketing and client solutions, tools for managing growth and start-up tips that are unique to dog trainers. 

Learning Outcomes: Attendees of this course can expect to:

1.      Gain an understanding of how to complete a business and marketing plan for their business.

2.      Understand what tools are needed for success and to compete and set themselves apart in today’s market.

3.      Gain the knowledge to work towards working on versus in their business.

4.      Understand the skills to be an effective leader.

Course Evaluation & Completion:

will be determined based on but not limited to:

1.       On-time completion of all required homework assignments.

2.       Participation, attitude, enthusiasm, and productivity.

3.       Meeting assignment guidelines or criteria provided by instructor.


Level of Knowledge: Attendees are expected to:

1.      Currently work as a professional dog trainer.

2.      Currently own or plan to operate their own dog training business in the          immediate future.

3.      Have a basic understanding of business fundamentals.


Continuing Education Units (CEUs)

  • CCPDT: 16 CEUs
  • IAABC: 16 CEUs
  • IACP: 16 CEUs
  • KPA: 16 CEUs
  • NADOI: 16 CEUs

Instructor Biography

Megan Stanley, CPDT-KSA, CBCC-KA

Megan Stanley, is the owner of Dogma Training & Pet Services Inc. in Calgary, Canada and the Vice-Chair of the APDT Board of Directors. dogma is a canine behaviour and education center that offers day school, training and retail services with a team of almost thirty between two facilities. Dogma is an innovative canine center that specializes in modifying complex behaviours and offers a full range programs to integrate dogs back in with their canine companions and the urban world. Through dogma, Megan developed a unique and comprehensive dog training apprenticeship program that is one of a kind in Canada. The first session began in November 2009, and to date, there have been over sixty-five successful graduates.

Megan started as a professional dog trainer with The Calgary Humane Society where she held the position of Internal Canine Behaviour Coordinator for a year and a half before starting dogma. Megan was also a founding member and President of the Board for a local animal rescue organization, pause4change Rescue Foundation. She was the designated trainer for the Alberta Rescue Foundation (ARF) and a consultant for Cochrane Humane Society, transitioning both of these organizations to become leaders in training. She has also been a certified mentor trainer for Animal Behavior College.

Megan has over 10 years as a professional dog trainer and education is the core of her business. She has recognized that there is a strong need for regulation in the pet care industry and has set the standard for dog training and daycare in Calgary through dogma. She provides education through her business, free online resources to dog owners and trainers and through speaking engagements, such as the APDT Conference. Most recently, Megan has launched to create a community of support and sharing for entrepreneurs. She believes life is too short to not do what we love, so strives to inspire and encourage others to follow their dreams.

Additional Information

APDT Chronicle of the Dog

Chronicile of the Dog

The quarterly APDT Chronicle of the Dog keeps APDT members abreast of contemporary pet dog training techniques and provides a lively forum for discussion of dog training and behavior issues.

Annual Conference

Annual Educational Conference and Trade Show


Date: Oct. 18-21, 2017
Location: Richmond, VA.

Richmond Marriott.
Richmond, VA.

APDT Foundation

The corporation is organized for charitable and educational purposes within the meaning of 501(c)3 of the Internal Revenue Code of 1986.

The purpose of the foundation is to raise funds for scientific research and of education  of dog trainers.

Visit Foundation website

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